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All things AI and SaaS Pricing

Welcome to Price SaaS! Where Ajit and the Monetizely crew, breaks down contemporary pricing news like OpenAI’s newest pricing flip, Google Workspace quietly adding AI surcharges, Salesforce Agentforce pricing mess, and Cursor's pricing lies. We cut through the hype, explain new trends in plain english and show you how the smart money actually monetizes SaaS, Software and AI. It’s like All-In, but with fewer VCs and more math.

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Ajit Ghuman

Why Can't AI Coding Tools Lower Their Prices (And Why They Shouldn't Try)?

In a recent YouTube video titled "Why AI Coding Tools Can't Cut Prices: And Shouldn't Try (SaaS Pricing Playbook)," Akhil from Monetizely breaks down the economic realities facing AI coding assistant providers like Cursor, Claude Code, and Kiro. The video explores why these companies are hitting a pricing wall and offers valuable insights into strategic pricing approaches that emphasize value over cost competition.

The Infrastructure Cost Ceiling for AI Coding Tools

AI coding assistants are facing a pricing predicament that reveals an important lesson for the broader SaaS industry. As Akhil explains in his analysis of a recent InfoWorld report, "This is not vendor greed; it's infrastructure economics forcing strategic pricing decisions."

The core issue is that the costs to run these sophisticated AI tools remain stubbornly high due to several factors:

  • Strained GPU supply chains
  • High model licensing costs
  • Substantial infrastructure overhead requirements
  • Limited number of providers with mature,
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Ajit Ghuman

How Will Anthropic's $1.5B Copyright Settlement Reshape AI Pricing Models?

In a recent video titled "Anthropic's $1.5B Settlement Just Broke AI Pricing Forever," Akhil from Monetizely analyzes the landmark copyright settlement between Anthropic and over 500,000 authors. This settlement, amounting to approximately $3,000 per book for illegally downloaded training data, represents the largest publicly reported copyright recovery in history and signals a fundamental shift in AI economics.

The End of Free Training Data

The settlement marks a critical turning point for the entire AI industry. As Akhil pointedly states in the video, "This isn't just a settlement. It's the death of pre-AI training data and the birth of licensing-based AI economics."

The implications are profound. Until now, most AI companies have operated under a fundamental assumption: training data would remain essentially free. This assumption has shaped the unit economics of every AI-powered SaaS company. With Anthropic's settlement, that assumption has been shattered.

"The free data assumption that

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Ajit Ghuman

How Can SaaS Companies Survive the AI Commoditization Death Spiral?

In a recent video titled "Value Migration: Save Your SaaS From AI Commoditization," Akhil from Monetizely warns about a looming pricing crisis for SaaS companies as AI technology becomes increasingly commoditized. The video examines how startups building ChatGPT alternatives for under $100 million and the rise of locally-run LLMs are fundamentally shifting the value proposition and pricing power in the software industry.

The Approaching AI Pricing Crisis

The SaaS industry is facing a transformative challenge that few companies are prepared for. As Akhil points out in his analysis, "Startups are claiming they can build ChatGPT alternatives for under $100 million while developers run LLMs locally on personal devices. This isn't just about cheaper AI; it's about the death of AI-based pricing premiums in SaaS."

This shift represents more than just cost reduction—it signals a fundamental change in where value resides in the technology stack. When AI capabilities that once

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Ajit Ghuman

How Is HubSpot's AI Agent Strategy Redefining SaaS Economics?

In a recent video analysis titled "HubSpot's AI Agents Expose a $50B SaaS Blind Spot | Pricing Hack," Akhil from Monetizely breaks down the strategic implications of HubSpot's announcement of over 18 new AI agents at Inbound 2025. The video explores how these AI innovations are fundamentally changing SaaS business models and creating a new competitive landscape.

The Hidden Revolution in SaaS Business Models

While many SaaS founders are focusing on the flashy features of HubSpot's 200+ updates, including Data Hub, Breeze agents, and the Loop playbook, Akhil identifies a more profound shift happening beneath the surface. The real story isn't just about new AI features—it's about a complete redefinition of how SaaS businesses scale.

"Traditional SaaS companies face an impossible equation," Akhil explains. "Growth requires more humans, but humans don't scale efficiently. Support costs grow linearly with customers. Sales costs grow with pipeline target. Marketing costs grow with audience

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Ajit Ghuman

What Can We Learn from Windsurf's $3B Pricing Strategy that Led to OpenAI's Acquisition?

In a recent video from the "AI, SaaS & Agentic Pricing with Monetizely" channel, pricing expert Ajit Ghuman analyzes the pricing strategy of Windsurf (formerly Codeium), an AI coding platform that was acquired by OpenAI for $3 billion in May 2025. The analysis reveals how this enterprise-focused AI coding platform positioned itself for massive growth and a multi-billion dollar exit through strategic pricing decisions.

The Meteoric Rise of Windsurf

Windsurf's journey is nothing short of remarkable. Founded in 2021 by MIT graduates, the company initially focused on GPU optimization under the name Xafunction. However, they made a pivotal strategic shift in 2022, rebranding as Codeium and focusing on AI-powered developer tools.

This timing proved impeccable, coinciding with the AI coding revolution. As the host explains: "The timing was perfect. They launched just as the AI coding revolution began. By early 2025, they had grown from 10,000 users to over

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Ajit Ghuman

How Did Bolt Go From Near Bankruptcy to $20M ARR in Just Five Months?

In a recent video from the "AI, SaaS & Agentic Pricing with Monetizely" channel, the host examines the remarkable turnaround of Bolt (formerly StackBlitz), which transformed from a company on the brink of bankruptcy to achieving $20 million in ARR within just five months. The analysis focuses particularly on Bolt's pricing strategy and where it both succeeds and leaves potential revenue on the table.

The Remarkable Pivot of StackBlitz to Bolt

StackBlitz began in 2017 with a vision to help everyone build incredible applications. For seven years, they developed proprietary web containers technology, creating an operating system that runs entirely in the browser. By 2022, they had amassed an impressive 2 million users and were beloved by engineering teams at top software companies. However, despite technical innovation and user loyalty, monetization remained elusive.

By mid-2024, the company was dangerously low on cash. Then came a pivotal moment: the launch of

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